What Does a Pinterest Marketing Agency Actually Do?
By Nick Garcia, Viral Pins Agency · Updated October 20, 2026
A Pinterest marketing agency plans, creates, publishes, and evaluates Pinterest content around a business goal. Depending on the agreement, that can include keyword research, account optimization, Pin design, article production, scheduling, and reporting.
The useful question is what happens between that list of services and the results you want. Who decides what to promote? Who creates the assets? What changes when a topic earns impressions but few website visits?
Here is what to look for in a proposal, how onboarding can work, and which responsibilities may still belong to you. Services vary, so confirm the scope rather than assuming every agency includes everything below.
Pinterest agency services at a glance
| Area of work | Possible deliverables | What to clarify |
|---|---|---|
| Strategy | Priority audiences, topics, offers, and destination pages. | Which business goal guides the work? |
| Account foundation | Profile, boards, keyword direction, and account-readiness review. | Is setup included or separate? |
| Creative and content | Pin images, copy, video Pins, infographics, or articles. | How many original assets are included? |
| Publishing | Content calendar and scheduled Pins. | How do original designs differ from scheduled posts? |
| Measurement | Performance reviews and recommendations. | Who acts on the findings? |
| Advertising, if offered | Paid campaign planning and management. | Are fees, ad spend, and tracking separate? |
1. Connect Pinterest activity to your business
The work should begin with your website, audience, offers, and available content. A publisher may want useful website visits. A product business may want qualified traffic to product pages. A service business may need visitors to understand an offer before making an inquiry.
Those goals influence which pages deserve attention and what a Pin needs to communicate. A large publishing schedule is less useful if no one has decided where the traffic should go.
A practical brief identifies the priority