Ever feel like your Pinterest marketing efforts are just spinning wheels, getting nowhere fast? Or maybe you’re staring at that Pinterest icon, completely unsure where to begin?

Don’t worry—you’re not alone in Pinterest purgatory.

With over 522 million monthly users (yes, that’s million with an M), Pinterest isn’t just another social media platform—it’s a traffic-generating powerhouse waiting to be harnessed. Think of it as an untapped gold mine for your business website, blog, or online shop.

I get it—the Pinterest landscape can feel overwhelming. There’s enough Pinterest marketing guides out there to wallpaper your home office. If you’re new to the platform, digesting all that information might give you a serious case of analysis paralysis.

And if you’ve been pinning away for years? Well, there’s a decent chance your strategy could use a refresh. Pinterest evolves faster than fashion trends, after all.

But what if I told you I have a Pinterest blueprint that could potentially double your blog traffic in the coming weeks and months? No smoke and mirrors—just proven strategies that actually work.

When you launch a blog or business website, traffic isn’t just a vanity metric—it’s your lifeblood. More traffic translates directly to:

1. A growing email subscriber list
2. Increased product sales
3. Higher display ad revenue

In other words: more traffic = more conversions = more success for you.

Here’s the good news: driving substantial traffic from Pinterest isn’t rocket science. You don’t need a PhD in social media marketing or a team of virtual assistants. What you need is a strategy that works—and that’s exactly what I’m about to share with you.

I’ve been obsessed with Pinterest marketing since 2018, growing my main account to over 40,000 followers and managing numerous client accounts along the way. My mission has always been simple: create an evergreen Pinterest strategy that doesn’t require constant tweaking and adjusting with every algorithm update.

Today, I’m pulling back the curtain to show you 15 actionable Pinterest marketing techniques that can dramatically increase your blog traffic. The best part? These strategies work for any niche, they’re completely evergreen, and you can implement them immediately.

Ready to transform your Pinterest game? Let’s dive in.

How I Doubled My Blog Traffic with This Pinterest Strategy

Before we dive into the nitty-gritty, let me share a quick story that might sound familiar to many of you.

Back in 2018, I was that blogger staring at my analytics dashboard every morning, hoping to see some magical traffic spike. My blog was pulling in about 500 daily visitors—not terrible, but definitely not growing at the pace I needed.

My niche was competitive enough that Google was taking its sweet time to rank my content, despite how much I was pouring into creating quality articles. I was doing everything “right,” but the needle wasn’t moving fast enough.

Then came my Pinterest epiphany.

Like many of you, I initially dismissed Pinterest as just that place where people save cupcake recipes and dream about home renovations they’ll never actually do. (Guilty as charged on that second one, by the way.)

But on a particularly frustrating day of flat traffic numbers, I decided to give Pinterest a serious shot. I discovered a scheduling tool called Tailwind (more on that later—and no, you don’t absolutely need it), and began implementing what would become my Pinterest strategy blueprint.

I was skeptical at first—who wouldn’t be? But what happened next genuinely surprised me.

Within just six weeks, my blog traffic didn’t just increase—it doubled. And it wasn’t just a lucky spike; the traffic continued to grow consistently the more I leaned into Pinterest marketing.

The techniques I’m about to share aren’t just theory—they’re the exact methods that transformed my blog’s traffic trajectory. They’re evergreen strategies that have worked consistently for years, across various niches, and through multiple Pinterest algorithm updates.

So if you’re ready to stop treating Pinterest as an afterthought and start using it as the traffic powerhouse it truly is, you’re in the right place.

How is Pinterest Different from Other Blog Traffic Tools?

So why should you add Pinterest to your traffic arsenal when you’re already juggling Facebook, Instagram, TikTok, and who knows what else? Let’s break it down.

If you’re using social media platforms to drive traffic, you’re probably familiar with their instant gratification model. Post something clever on Twitter or Facebook, and boom—immediate visitors to your site. It’s like ordering fast food when you’re hungry: quick satisfaction, but it doesn’t last long.

The problem? Once that initial wave passes (usually within 24-48 hours), your traffic plummets faster than a soufflé in a slammed oven. To maintain growth, you need to be constantly active, competing for attention in increasingly crowded feeds.

Pinterest plays an entirely different game. And understanding this fundamental difference is the key to using it effectively.

1: Pinterest is a Search Engine, Not Social Media

First revelation: Pinterest isn’t actually a social media platform. I know—mind blown, right?

People don’t go to Pinterest to see what their college roommate had for lunch or to debate politics with strangers. They go there with purpose and intent—to find ideas, inspiration, and solutions.

In other words, Pinterest is a visual search engine.

This distinction is crucial because it completely changes how you should approach your Pinterest strategy. The platform is much more about keywords and search intent than it is about engagement metrics like comments or shares.

When someone types “easy weeknight dinners” or “home office design ideas” into Pinterest, they’re actively looking for content that solves their problem—just like they would on Google. The difference? Pinterest delivers these results visually, making it perfect for bloggers and content creators.

2: Pinterest Pins Have a Long Lifespan

Here’s where Pinterest really shines compared to traditional social media: longevity.

A tweet has an average lifespan of about 18 minutes. A Facebook post might get you attention for a few hours. An Instagram post? Maybe a day if you’re lucky.

But a well-optimized Pinterest pin? It can drive traffic to your site for months—even years.

I have pins from 2019 that still regularly bring visitors to my blog. Try getting that kind of ROI from a three-year-old Facebook post!

This extended lifespan means your content continues working for you long after you’ve created it. It’s like having employees who never sleep, never take vacations, and never ask for raises.

3: Pinterest Traffic Ramps Up Over Time

With most social platforms, your traffic pattern looks like a series of spikes and crashes—up with a new post, down when it fades from feeds, repeat.

Pinterest traffic follows a different pattern. It starts slow (sometimes frustratingly so), but then it builds momentum. Rather than spikes, you get a gradually increasing curve that continues to climb as your Pinterest presence grows.

This compounding effect is what makes Pinterest such a powerful long-term strategy. You’re not just getting traffic today—you’re building a sustainable traffic machine that grows stronger over time.

Case in point: A client in the home decor niche implemented my Pinterest strategy and saw modest results for the first month. By month three, their traffic had increased by 150%. Six months in? They were seeing over 400% more traffic than when they started.

The catch? You need patience. Pinterest isn’t for those seeking overnight success. But if you’re building a sustainable business (and you should be), the long-term payoff is well worth the initial wait.

Before We Start: This Is What You Need

Before we dive into the step-by-step strategy, let’s make sure you have all the tools you need for Pinterest success. Think of this as your pre-flight checklist—nothing complicated, just the essentials.

First and foremost, you’ll need:

1. A Pinterest account (obviously)—preferably a business account, which we’ll cover shortly
2. A blog or website with content worth sharing (if you’re reading this, I’m assuming you’ve got this covered)
3. Basic image creation capabilities—don’t panic, this doesn’t mean you need to be a Photoshop wizard
4. A pinch of patience—remember, Pinterest is a marathon, not a sprint

That’s it! No fancy equipment, no expensive software, no marketing degree required.

For image creation, there are plenty of user-friendly tools that make designing Pinterest-worthy pins a breeze, even if you think you have the design skills of a potato (trust me, I’ve been there). Canva is my personal favorite—their free version offers plenty of Pinterest templates that you can customize in minutes.

As for scheduling tools, they’re optional but incredibly helpful for maintaining consistency without spending hours on Pinterest every day. Tailwind is the tool I mentioned earlier and the one I personally use, but there are others like Later and even Pinterest’s own scheduling feature.

The most important thing you need, though? Consistency. Even the most brilliant Pinterest strategy falls flat without regular implementation. But don’t worry—I’ll show you how to make this process as efficient as possible so it doesn’t eat up all your time.

Now that we’ve covered the basics, let’s get to the good stuff—the actual strategy that will transform your Pinterest game and drive serious traffic to your blog.

How to Build a Pinterest Marketing Strategy to Grow Website Traffic Faster

Now we’re getting to the meat of the matter—the 15-step Pinterest marketing strategy that will transform your traffic. I’ve refined these techniques over years of testing, tweaking, and (occasionally) tearing my hair out so you don’t have to.

Let’s break this down into manageable steps that you can implement starting today.

1: Set Up a Pinterest Business Account

If you’re still using a personal Pinterest account for your blog or business, you’re missing out on crucial features. A business account gives you access to Pinterest Analytics, rich pins, and advertising options—all completely free.

Setting up a business account is simple:

• If you don’t have a Pinterest account yet, go to pinterest.com and click “Create a business account”
• If you already have a personal account, log in and go to pinterest.com/business/convert/

The conversion process takes about two minutes, and you won’t lose any of your existing pins or boards. It’s like upgrading from economy to business class without paying a cent more.

2: Claim Your Business Account Website

This step is non-negotiable if you want Pinterest to take your content seriously. Claiming your website verifies that you’re the legitimate owner of your content, which gives your pins more credibility in the Pinterest algorithm.

To claim your website:

• Go to your Pinterest settings
• Scroll down to “Claim” and click “Claim a website”
• Follow the instructions to verify ownership

There are several verification methods available, including adding a meta tag to your site’s HTML or uploading an HTML file. If you’re using WordPress, plugins like Yoast SEO make this process even easier.

Once your website is claimed, you’ll notice a small globe icon next to your domain name in your Pinterest profile. This tiny symbol tells both Pinterest and users that you’re the verified owner of that content—which can significantly boost your pins’ performance.

3: Find the Right Pinterest Keywords

Remember when I said Pinterest is a search engine? This is where that knowledge becomes actionable. Keywords are the foundation of your Pinterest strategy.

Unlike Google, Pinterest makes keyword research refreshingly straightforward. Here’s my favorite method:

1. Go to the Pinterest search bar
2. Type in a broad term related to your niche (like “healthy recipes”)
3. Pinterest will automatically suggest popular search terms
4. Take note of these suggestions—they’re your golden keywords

Another trick: start typing your keyword, then go through the alphabet (healthy recipes a, healthy recipes b, etc.) to uncover even more suggestions.

For a more in-depth approach, click on a suggested search term, then look at the colored keyword bubbles that appear below the search bar. These are related terms that can further refine your keyword strategy.

I keep a spreadsheet of keywords for each of my blog’s main categories. It takes a bit of time upfront, but having this resource makes creating optimized pins infinitely easier down the line.

4: Use Pinterest Keywords in the Right Places

Finding keywords is only half the battle—you need to use them strategically. Here’s where your Pinterest keywords will have the biggest impact:

• Your profile name and description: Include your main niche keywords
• Board names and descriptions: Use specific keywords related to each board’s topic
• Pin titles: Front-load with your most important keywords
• Pin descriptions: Naturally incorporate 2-3 relevant keywords
• The actual text on your pin images: Yes, Pinterest can “read” text on images!

The key is to use keywords naturally—stuffing them everywhere won’t help and might actually hurt your performance. Think of it as seasoning a dish: enough to enhance the flavor, not so much that it’s all you can taste.

5: Update Your Pinterest Profile

Your Pinterest profile is often the first impression potential followers get of your brand. A half-completed or confusing profile can undermine even the best Pinterest strategy.

Here’s what an optimized Pinterest profile includes:

• A clear, recognizable profile picture: Your logo or a professional headshot works best
• A keyword-rich name: Instead of just “Jane Smith,” use “Jane Smith | Healthy Meal Planning Tips”
• A compelling bio: Explain what you offer and include a call to action
• A link to your website: Obvious, but sometimes overlooked

Your profile should instantly communicate what you’re all about and why someone should follow you. Think of it as your Pinterest elevator pitch—you have just a few seconds to make an impression.

I revamped a client’s Pinterest profile using these principles, and their follower growth rate increased by 40% in the following month. Small changes, big results.

6: Set Up Your First Pinterest Boards

Think of Pinterest boards as the organizing system for your content. Well-structured boards make it easier for users to find and follow specific topics they’re interested in.

When creating your first boards, focus on quality over quantity. Start with 8-10 boards that directly relate to your blog’s main topics. For example, if you run a food blog, you might create boards for:

• Healthy Breakfast Recipes
• Quick Dinner Ideas
• Meal Prep Basics
• Kitchen Organization Tips

Each board should:

• Have a clear, keyword-rich name
• Include a detailed description with relevant keywords
• Contain at least 20-30 pins before you make it public

A common mistake I see? Creating too many ultra-specific boards with only a few pins each. It’s better to have fewer, well-populated boards than dozens of sparse ones.

Pro tip: Create a board specifically for your own blog content. I call mine “From the Blog” – this makes it easy to direct followers to all your content in one place.

7: Create Images That Generate Clicks

Let’s be honest – on Pinterest, looks matter. Your pin images are like your content’s outfit for a first date; they need to make a good impression.

The most successful Pinterest images share these characteristics:

• Vertical format (2:3 ratio works best – I use 1000×1500 pixels)
• Clear, readable text overlay
• Eye-catching but not overwhelming colors
• High-quality, relevant imagery
• Clean, uncluttered design

You don’t need to be a design genius to create effective pins. Tools like Canva offer Pinterest-specific templates that you can customize with your own colors, fonts, and images.

I’ve tested hundreds of pin designs across different niches, and here’s what consistently works: contrast. Whether it’s contrasting colors, fonts (pairing a serif with a sans-serif), or visual elements – contrast captures attention in a crowded feed.

One of my clients saw their click-through rate double after we redesigned their pins with stronger contrast and more readable text. Sometimes the simplest changes yield the biggest results.

8: Write Benefit-Driven Pin Descriptions

Your pin description is prime real estate for both keywords and persuasion. The best descriptions do double duty: they help Pinterest understand what your content is about while convincing users it’s worth clicking.

A winning pin description formula:

1. Start with a hook or question that addresses a pain point
2. Briefly explain what the content offers
3. Include a clear benefit statement
4. Add a call to action
5. Incorporate 2-3 relevant keywords naturally
6. Use 1-2 relevant hashtags (yes, they do work on Pinterest!)

For example, instead of “My favorite chocolate chip cookie recipe,” try: “Struggling with flat, disappointing cookies? These perfect chocolate chip cookies stay soft for days and have a secret ingredient that makes them irresistible! Learn the easy technique that transformed my baking game. #chocolatechipcookies #bakingrecipes”

See the difference? The second version addresses a problem, promises a solution, offers a benefit, and includes a call to action – all while incorporating keywords naturally.

9: Pin Your Own Content

This might seem obvious, but I’ve seen many bloggers forget this crucial step: you need to consistently pin your own content!

Every time you publish a new blog post, create at least 2-3 different pin images for it. This gives you multiple opportunities to catch users’ attention and lets you test which designs perform best.

When pinning your own content:

• Always link directly to the specific post (not just your homepage)
• Use a unique description for each pin variation
• Pin to the most relevant board first

I recommend keeping a content calendar that includes both your blog posts and when you’ll pin them to Pinterest. This ensures you’re consistently sharing your content without overwhelming your followers with the same post repeatedly.

10: Create Multiple Pins for Your Post

Here’s a Pinterest secret that many bloggers miss: you can (and should) create multiple pins for the same blog post. This isn’t just allowed—it’s encouraged!

Why does this matter? Different pin designs appeal to different people. What catches one person’s eye might be completely overlooked by another. By creating multiple pin designs for each post, you multiply your chances of getting clicks.

I typically create at least 3-5 different pin designs for each of my cornerstone content pieces. Each pin has:

• Different images
• Different headline variations
• Different color schemes
• Different text layouts

This approach has consistently increased my content’s reach. One of my blog posts received modest traffic from its first pin design, but when I created a completely different style for the second pin, that version outperformed the original by 340%. Had I stopped at one design, I would have missed out on all that additional traffic.

The key is to make each pin genuinely different—not just the same design with slightly different text. Think of it as creating multiple book covers for the same novel to appeal to different audiences.

11: Share New Posts on Pinterest Right Away

When you publish a new blog post, how soon do you pin it to Pinterest? If your answer isn’t “immediately,” you’re leaving traffic on the table.

Pinterest, like most platforms, gives a slight boost to fresh content. By pinning your new posts right away, you capitalize on this freshness factor and potentially get your content in front of more eyes during those crucial first days.

I’ve made it a habit to create my Pinterest images while I’m writing the blog post itself, so they’re ready to go as soon as the post is published. This workflow integration saves time and ensures I never forget to pin new content.

A simple process I follow:

1. Finish writing and editing blog post
2. Create 2-3 pin images before publishing
3. Publish the blog post
4. Immediately pin to my most relevant board
5. Schedule additional pins of different designs for later dates

This immediate pinning strategy has consistently helped my new content gain traction faster than when I delayed pinning by even a day or two.

12: Save New Pins to the Most Relevant Board First

The first board you pin to matters more than you might think. Pinterest’s algorithm pays special attention to that initial placement, using it as a signal for what your pin is about.

Always pin to the most specific, relevant board first. For example, if you have a post about gluten-free banana bread, pin it to your “Gluten-Free Recipes” board before your more general “Healthy Recipes” or “Breakfast Ideas” boards.

This specificity helps Pinterest correctly categorize your content from the start, which improves its chances of being shown to the right audience.

I organize my boards in order of specificity, from most specific to most general, to make this process easier. This simple organizational hack ensures I’m always pinning to the most relevant board first without having to think too hard about it.

13: Pin to Further, Relevant Boards Sparingly

After pinning to your most specific board, you can share the same pin to other relevant boards—but do this strategically and sparingly.

In the past, Pinterest users would pin the same content to dozens of boards in a single day. Today, that approach can actually hurt your account’s performance. Pinterest’s algorithm has evolved to recognize and potentially penalize this kind of repetitive sharing.

Instead, space out your repins:

• Wait at least 24 hours between pinning the same content to different boards
• Limit repins of the same content to 3-5 relevant boards total
• Use a scheduling tool to automate this spacing

This measured approach sends better quality signals to Pinterest while still giving your content multiple opportunities to be discovered.

I learned this lesson the hard way when I noticed a sudden drop in my pins’ performance. After investigating, I realized I had been too aggressive with repinning the same content across multiple boards in short timeframes. Once I adopted this more spaced-out approach, my engagement metrics improved within weeks.

14: Boost Your Performance with Pinterest Analytics

You can’t improve what you don’t measure. Pinterest Analytics (available with your business account) provides valuable insights that can help you refine your strategy over time.

Log into your Pinterest Analytics regularly to check:

• Which pins are getting the most impressions
• Which pins are generating the most clicks
• Which boards are performing best
• What topics your audience is most interested in

Look for patterns in your top-performing pins:

• Do certain colors work better?
• Are specific topics more popular?
• Do particular headline formulas get more clicks?
• What time of day seems to generate more engagement?

Use these insights to inform your future pin designs and content creation. For example, I noticed that pins with dark blue backgrounds and white text consistently outperformed other color combinations for my finance-related content. This simple observation led to a 27% increase in click-through rates when I applied it to new pins.

Don’t just collect data—act on it. Set aside time monthly to review your analytics and make at least one strategic adjustment based on what you learn.

15: Automate Your Pinning ASAP

Consistency is crucial on Pinterest, but manually pinning every day can quickly become a time sink. This is where automation becomes your best friend.

Tools like Tailwind allow you to schedule pins in advance, ensuring a consistent presence without requiring daily attention. You can batch-create and schedule a month’s worth of pins in just a couple of hours.

When automating your Pinterest strategy:

• Maintain a consistent pinning schedule (10-25 pins per day is a good target)
• Mix your content with curated content from others (aim for a 20/80 or 30/70 ratio of your content to others’)
• Schedule pins at optimal times when your audience is active (Tailwind’s Smart Schedule feature can help with this)

I spend about 2-3 hours each month scheduling pins, which saves me at least 30 minutes daily of manual pinning. That’s 15 hours saved every month that I can redirect to creating content or other business activities.

Automation doesn’t mean setting and forgetting, though. You should still check in weekly to monitor performance and make adjustments as needed. Think of it as putting your Pinterest strategy on cruise control—not abandoning the driver’s seat entirely.

Final Thoughts: How to Create a Surefire Pinterest Strategy for Blog Traffic

We’ve covered a lot of ground in this guide—from understanding Pinterest’s unique nature as a search engine to implementing 15 specific strategies that can dramatically increase your blog traffic.

The beauty of this Pinterest marketing approach is its sustainability. Unlike tactics that work today but might be obsolete tomorrow, these strategies are built on Pinterest’s fundamental principles. They’ve withstood algorithm changes and platform updates because they align with how Pinterest is designed to work.

Remember that Pinterest success rarely happens overnight. In a world of instant gratification, Pinterest rewards the patient and consistent. Think of it as planting a garden—you won’t harvest tomatoes the day after you plant seeds, but with regular care and attention, you’ll eventually have more than you can eat.

If you’re just starting out, don’t try to implement all 15 strategies at once. Begin with the first five steps, get comfortable with those, then gradually incorporate the others. Pinterest marketing is a marathon, not a sprint—and trying to do everything immediately is the fastest route to burnout.

For those who’ve been using Pinterest for a while but haven’t seen the results you want, take a step back and evaluate which of these strategies you might be missing. Often, it’s just one or two key elements that can unlock significant growth.

I’ve seen these exact strategies transform traffic numbers for blogs in niches ranging from personal finance to home decor, from fitness to food. The principles work across categories because they’re based on how Pinterest functions at its core.

My final piece of advice? Be patient but persistent. The Pinterest traffic curve takes time to build, but once it does, the momentum can be remarkable. Six months from now, you could be looking at traffic numbers that seem impossible today.

So start implementing these strategies today, stay consistent, and watch as Pinterest transforms from just another social icon in your footer to one of your most valuable traffic sources.

Your future self (and your blog traffic) will thank you.