Thinking about hiring a Pinterest manager but not sure what they actually do—or whether it’s worth the investment?
As someone who manages Pinterest accounts professionally, I’ve seen firsthand the difference a well-run Pinterest strategy can make. Whether you’re a blogger, e-commerce brand, or service provider, this guide will walk you through what a Pinterest manager really does and help you decide if it’s the right move for your business.
What Is a Pinterest Manager?
A Pinterest manager is a marketing specialist focused exclusively on helping businesses grow and convert through Pinterest. Unlike general social media managers who juggle multiple platforms, Pinterest managers understand the platform’s unique algorithm, search engine behavior, and content ecosystem.
You might also see them called:
Pinterest Strategist
Pinterest Marketing Specialist
Pinterest Virtual Assistant
Pinterest Growth Expert
Whatever the title, the role comes down to one thing: turning your content into consistent, targeted Pinterest traffic that converts.
What a Pinterest Manager Actually Does
Here’s a breakdown of the key services Pinterest managers typically offer—and what’s happening behind the scenes each month.
1. Account Setup or Audit
Every successful Pinterest strategy starts with a solid foundation. If your account is brand new, your manager will set it up the right way. If you’ve already been pinning for a while, they’ll run a full audit to identify gaps and missed opportunities.
This usually includes:
Optimizing your profile with keywords and branding
Creating SEO-optimized boards that target your ideal audience
Cleaning up outdated or off-brand content
Fixing technical issues that may be hurting performance
Pro tip: Many accounts suffer from cute-but-confusing board names, personal pins on business profiles, or poorly linked content. A good manager spots and corrects these fast.
2. Keyword & Content Strategy
Pinterest is a search engine—and your success depends on showing up in the right searches. That’s why keyword strategy is a huge part of what a Pinterest manager does.
They’ll:
Research high-traffic keywords using Pinterest tools and trends
Map your content to those keywords
Create a content calendar based on seasonal peaks and buyer intent
Identify content gaps where you’re missing potential traffic
Help you repurpose and optimize existing content
This is data-driven strategy, not guesswork. And it’s often the biggest difference between random pinning and real results.
3. Custom Pin Design
Your manager will either use your existing photos or create new, branded graphics that pop in the feed—and entice people to click.
They’ll also:
Design multiple pin versions for the same content to test what works best
Follow current best practices for image size, text overlays, and layout
Maintain brand consistency while making your pins stand out
Great design isn’t just about looking pretty—it’s about driving clicks, saves, and conversions.
4. Pin Scheduling & Automation
Consistency is key. A Pinterest manager will:
Use tools like Tailwind, Later, or Pinterest’s native scheduler
Optimize posting times based on your audience’s activity
Distribute your content evenly across boards
Resurface evergreen content the smart way
Keep your profile fresh with new content regularly
5. Analytics, Reporting & Optimization
A professional manager doesn’t just pin and hope. They measure what’s working and make strategic changes to keep improving.
They’ll:
Track metrics like saves, clicks, outbound traffic, and conversions
Provide performance reports (monthly or biweekly)
Test different pin styles and strategies
Identify top-performing content and replicate success
Set KPIs aligned with your business goals
This is where Pinterest management becomes a growth engine, not just a time-saver.
What About Fresh Pins and Repins?
Pinterest loves fresh content. That doesn’t always mean new blog posts or new products—it can be new pin designs for your existing content.
A savvy manager will:
Create “fresh pins” to reintroduce your content to the algorithm
Repin strategically (without getting flagged as spam)
Keep up with platform changes and new features like Idea Pins or video pins
Advanced Skills You’re Also Getting
The best Pinterest managers aren’t just pin schedulers. They bring layered expertise to the table:
Pinterest SEO: Understanding how keywords and ranking systems work
User Behavior: Tailoring content for search intent and buyer journey stages
Design Psychology: Creating pins that subtly guide people to click
Niche Knowledge: What works for a blogger won’t work for a SaaS brand—and vice versa
Analytics Mastery: Turning raw data into smarter strategy
Niche-Specific Pinterest Strategy Examples
Bloggers & Content Creators
Highlight each blog post’s benefit in the pin graphic
Build content clusters around key topics
Use multiple pin angles per post to expand reach
Prioritize long-term, evergreen traffic
E-Commerce Stores
Use lifestyle imagery (not just product shots on white backgrounds)
Create seasonal and niche-specific boards
Add product pins and shoppable posts
Answer FAQs through pin content
Mix in inspiration-based and educational content
Coaches & Service Providers
Create pins for lead magnets, webinars, and service pages
Build authority with testimonial and tip-based pins
Repurpose Reels or short videos into Idea Pins
Use keyword-rich boards to attract potential clients
What It’s Like to Work With a Pinterest Manager
Every manager has their own process, but here’s a look at how I typically onboard clients:
Prices vary depending on the level of service and your goals. Here’s a general range:
Tier
Monthly Cost
What You Get
Entry-Level
$300–$500
Basic scheduling, light design, minimal strategy
Mid-Range
$500–$1000
Custom pins, full strategy, reporting, optimization
Premium
$1000–$1500+
Advanced SEO, multiple pin designs, A/B testing, ROI tracking
The Hidden Value: Pinterest ROI Breakdown (Why It’s Worth It)
Pinterest isn’t just about pretty pins—it’s about passive, compounding returns that build over time.
Unlike platforms where your content disappears after 24 hours, Pinterest pins continue driving traffic, leads, and sales for months (even years) after they’re published.
Here’s a real-world example from my own experience:
🔥 One pin I created brought in over $150,000 in revenue. 🔥 Another single image? It generated $75,000.
Neither of those results came from going viral—they came from intentional design, smart keyword strategy, and showing up consistently where my audience was already searching.
Let’s break this down with a more modest, realistic ROI model:
$800/month Pinterest management fee
1,000 monthly clicks to your website
2% conversion rate = 20 sales/month
Average product value = $30 = $600 in revenue (just in month one)
And those same pins? They keep working long after. Month after month.
Now imagine what happens over 6, 12, or 18 months with dozens of pins consistently working in the background—bringing in traffic, growing your list, and generating passive revenue while you focus on running your business.
Pinterest is one of the few platforms where your content appreciates in value over time. That’s the power of evergreen marketing done right.
How to Know If You’re Ready to Hire
✅ You have at least 30–50 pieces of content to promote ✅ You’ve tried Pinterest yourself but aren’t getting traction ✅ You want steady traffic without relying on Instagram or Facebook ✅ You have a clear monetization strategy ✅ You’re spending too much time figuring things out and need to focus on your business ✅ You can commit to 3–6 months of strategy
Watch Out: Red Flags When Hiring a Pinterest Manager 🚩
Not all Pinterest managers are created equal. If you’re thinking about outsourcing your Pinterest strategy, it’s just as important to know what not to hire.
Here are some red flags that should raise concern during your hiring process:
❌ Only posts repins — Repinning existing content won’t help your visibility the way fresh pins will. Pinterest favors new content and unique visuals.
❌ No strategic plan or performance reports — You should expect a manager to guide your growth with data, not just schedule pins and hope for the best.
❌ Lacks keyword or user intent knowledge — Pinterest is a visual search engine. If they don’t understand SEO principles or how your audience searches, your content won’t get discovered.
❌ Uses one-size-fits-all templates — Every brand is different. If your Pinterest strategy looks exactly like someone else’s, it won’t work.
❌ Promises “going viral” — Sustainable growth is about consistency, keyword targeting, and evergreen content—not chasing vanity metrics.
A great Pinterest manager is part strategist, part designer, and part SEO nerd. Make sure you’re hiring someone who understands the full picture—not just how to make pretty pins.
Final Thoughts: Is Hiring a Pinterest Manager Worth It?
It depends on your stage and goals.
It’s worth it if…
Your audience uses Pinterest regularly
You create content or sell products with visual appeal
You want long-term, passive traffic
You’re ready to scale but need help doing it right
You might want to wait if…
You’re still building out content
You have no traffic strategy or conversion system yet
You’re in an early stage with a shoestring budget
Pinterest isn’t like other platforms. It can bring traffic to your site for months or years from a single pin—making it one of the most powerful and underrated marketing tools out there.
If you’re ready to explore what Pinterest could do for your business, reach out to schedule a consultation.
And if you’re not quite there yet, grab my free Pinterest mini course to get started the right way.
My Services
Pinterest Manager Services
Let’s us handle your Pinterest marketing and success. We’ll bring the strategy, content, images, and more to her you go viral in as little as 30 days.
